Herald Square Menus
132 W 31 St.
New York, NY 10001
⬇️ SCROLL DOWN FOR MENU ⬇️
Happy Hour 2 - 6 pm Everyday
Most items are already gluten-free or can be made gluten-free.
Speak with a server for more details.
Starters
SOUP O' DAY - TWO BEAN TURKEY CHILLI-
Chicken Matzo Ball Soup
$10
-
Tomato Soup
$10
-
Three Cheese Mac and Cheese Bites
Yellow cheddar, mozzarella, parmesan (7 pc)
$12
-
Chicken Wings
Korean BBQ or Buffalo
$15
-
Homemade Banana Bread
almond flour, warm strawberry compote
$15
-
Vegetable Potstickers
sriracha aioli, soy dipping sauce
$12
-
Mac N’ Cheese
cheddar, fontina, parmesan
$12
Signature Breakfast
-
Lemon ricotta pancakes
Topped with whip cream, Garnished w lemon zest, Seasonal berries(strawberry) & Vermont maple syrup
$18
-
Berry French Toast
homemade strawberry compote, topped w/ fresh berries, Vermont maple syrup
$18
-
Avocado Toast on Challah
poached eggs, chili flakes, charred lemon
$17
Add feta + $2
Add smoked salmon + $6
-
Farm Egg Omelette
market veggies (spinach, zucchini, squash, mushroom), avocado, potato hash, whole wheat toast
$19
Egg Whites + $1.50
-
Eggs with Style
two eggs any style, potato hash, whole wheat toast
One choice of bacon, fruit or Turkey bacon
$18
-
Nova Benny
potato latke, smoked salmon, poached eggs, baby kale, hollandaise
$19
Add AVOCADO + $2.50
-
Housemade Granola
greek yogurt, mixed berries, drizzled honey
$14
-
Pastrami Hash
two sunny-side eggs, pastrami meat whole wheat toast
$20
Add avocado + $2.50
-
B.E.L.T.
thick cut bacon, over-easy eggs, lettuce, tomato, herb aioli, sourdough served w/potato hash
$18
-
Shakshuka
2 Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta
$19
Add avocado + $2.50
-
Chilaquiles (Weekend ONLY)
Mexican chilaquiles simmered in green tomatillo salsa with fried corn tortillas and shredded chicken. Served with cotija cheese, 2 sunny eggs & topped with avocado and crema.
$22
Entrees
-
Fried Chicken & Cheddar Waffle
spicy honey on the side
$26
-
Crispy Fish Tacos
Corn tortilla, avocado mash, cabbage slaw, sriracha aioli, cilantro
$24
Available Mon-fri
-
Buttermilk Fried Chicken Dinner
3 piece fried chicken, choice of two sides
$26
-
Grain Bowl
choice of rice or quinoa, carrots, broccoli, bean sprouts, baby bok choy, sesame vinaigrette
$19
avocado + $2.50
2 eggs or tofu + $5
falafel (4) or grilled chicken + $6
salmon + $7
Salads
-
Asian Chicken Salad 2.0
cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing
$18
-
Cobb Salad
grilled chicken, avocado, bacon, blue cheese, egg, tomato, housemade buttermilk ranch
$19
-
Grilled Salmon Greek
romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette
$20
Our Sides
-
Herb Fries
rosemary, thyme, sage
$9
-
Sweet Potato Fries
blue cheese aioli
$9
-
Brussels Sprouts
roasted brussels ,sweet chili glaze, sesame seeds
$9
-
Cauliflower & Broccoli
w /tahini
$9
Sandwiches &Burgers
ADD TOPPINGS : $2 each | avocado (+$2.50) I cheese | bacon| mushrooms | caramelized onions | 1 fried egg | grilled jalapeno-
add cup of soup to any sandwich + $5
gluten-free bread + $2
-
Hand Cut Pastrami on Rye
mustard, herb fries
$21
Make it a Reuben with sauerkraut, Swiss cheese & Russian dressing + $3
-
Grilled Cheese
aged cheddar, American, challah bread, herb fries
$18
add bacon + $2
-
Homemade Falafel
tahini, Israeli salad, hummus, pita, herb fries
$18
-
Grilled Chicken Swisswich
bacon jam, gruyere, lettuce, avocado aioli, ciabatta, herb fries
$20
-
Tuna Melt
tomato, aged cheddar, rye, herb fries
$20
-
Buttermilk Fried Chicken Sandwich
Chicken thigh, LTO, pickles, honey mustard, brioche bun, herb fries
$20
-
CLASSIC B.L.A.T
thick cut bacon, lettuce, avocado, tomato, herb aioli, sourdough, herb fries
$18
add 2 eggs + $5
add chicken + $6
-
Friedman’s Burger
all natural angus beef, LTO, brioche bun, herb fries
$21
-
Turkey Burger
pepperjack, avocado aioli, lto, brioche bun, herb fries
$20
Sides
-
Potato Latkes
apple sauce, sour cream
$8
-
Market Fruit
$10
-
Potato Hash
$6
-
Thick Cut Bacon
$7
-
Two Farm Eggs
$5
-
Avocado
$5
-
Toast
$3
Housemade Dessert
[Gluten Free]-
Vanilla Bean Ice Cream
1 Scoop + $4
2 Scoops + $7
-
NY STYLE Cheesecake
Homemade Cheesecake topped w/ warm strawberry compote
$12
-
Chocolate Brownie
[Dairy Free]
$8
-
Chocolate Chip Cookies
$8
-
Affogato
Double shot espresso, vanilla bean ice cream
$8.50
Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness.
Mimosa Special $9
COFFEE BY LA COLOMBE
La Colombe beans (12 oz) available for holiday gift.-
DRIP
regular | decaf
$5
-
CAPPUCCINO | LATTE
Add vanilla or caramel + 1
$6
-
HOT CHOCOLATE
[VALRHONA]
$6.50
-
Mocha
$7
-
HOT TEA
[HARNEY & SONS]
English breakfast | earl grey | chamomile | peppermint | green
$5
-
COLD BREW
add vanilla or caramel + 1
$5
-
CHAI LATTE
[HARNEY & SONS]
add vanilla or caramel + 1
$6
-
DIRTY CHAI LATTE
chai w/ espresso
add vanilla or caramel + 1
$7
-
MATCHA LATTE
$6
-
COLD PRESSED APPLE CIDER
HOT OR COLD
$7
-
ICED TEA
fresh mint infused
$5
-
Hibiscus Iced Tea
$6
Craft Cocktails
-
HOLIDAY ELDERFLOWER SPRITZER
Elderflower, blood orange, Prosecco, Rosemary Sprig
$15
-
Little Italy Spritz
Our spin on classic Italian spritzes featuring Cappalletti & Prosecco
$15
-
APPLE CIDER BELLINI
Prosecco, cold pressed apple cider, brown sugar-honey rim
$14
-
Midtown Manhattan
A nod to a timeless New York cocktail featuring Cardamaro, Byrrh & bitters
$15
-
Metropolitan
Sexy & Citrusy Our take on Carrie Bradshaw’s favorite combines cranberry, yuzu, sake, and lime
$15
-
SPIKED HOT CIDER
cold pressed apple cider, sake, topped w cinnamon
$15
-
TOKYO 75
yuzu (Asian citrus fruit) sake, Prosecco, mint
$15
-
Call Me a Cab
Cabernet & Rosemary create the perfect drink for when it’s just to cold to take the subway
$15
-
BELLINIS O’ DAY
pineapple, grapefruit, blood orange or mango
$14
-
RED SANGRIA
fresh berries and Prosecco
$15
-
WHITE SANGRIA
fresh berries topped w/ Prosecco
$15
-
City That Never Sleeps
A cocktail with an iconic color brining together matcha, sake, and foam—from sea to shining sea
$15
-
Spiked Lemonade
$14
add mango, blood orange, hibiscus or pineapple + $1.25
add mango & pineapple + $2.50
-
SAKE BLOODY MARY
House made spicy mix with organic tomato juice, celery
$15
-
SUMMER PASSION[FRUIT]
Sake, fresh lime juice, Lunar Passion Fruit hard seltzer, edible flowers
$15
Freshly Squeezed
-
ORANGE JUICE
$6
-
GRAPEFRUIT JUICE
$6
-
Apple Cider
Cold pressed
$6
-
Lemonade
add mango, blood orange OR pineapple +1.25
$5
-
Hibiscus Lemonade
$6.25
-
Mango Pineapple Lemonade
$7.25
Canned SODA
coke | diet coke | sprite | ginger aleChilled Shot
sake | yuzuRed Wine
15 | 50-
Michel Guignier, Beaujolais 2021
Chilled Red
-
J.L. Chave Selection, 'Mon Coeur' Cotes-du-Rhone 2020
Organic Red
-
Vina Real, Rioja Crianza 2018
Oak-aged, Smoky, Big
-
Grounded Wine Co., Cabernet Sauvignon California 2020
White Wine
15 | 50-
Javali, 'Crazy' 2020 Portugal
Orange Wine
-
Ioppa, 'San Grato' Erbaluce & Timorasso Vino Bianco 2019
Crisp White
-
Sauvignon Blanc
Sancerre, Quincy 2021
-
Presqu'ile, Chardonnay Santa Barbara County 2021
-
Domain Merlin, Macon 2020
White Burgundy
Sparkling & Rose
15 | 50-
Buon Bosco Prosecco
-
Perigot & Richard, Cremant Rose
Sparkling Rose
-
Bieler, Rose Provence 2021
Rose
Bottled Wine
-
Michel Gonet, Blanc de Blancs 'Les 3 Terroirs' 2017
Champagne
$99
-
Chardonnay, Vincent Mothe, Chablis 2020
Crisp, bright, light
$55
-
Ayres Pinot Noir Williamette Valley 2021
$60
-
Domaine Olivier Merlin, Bourgogne Rouge 2020
Pinot Noir & Burgundy
$65
-
Padelletti, Brunello di Montalcino 2017
Earthy, full bodied, Big Red
$85
-
Ercole, Barbera Piedmont 2020 Liter
$50
-
Ercole, Sauvignon Blanc Piedmont 2015 Liter
$50
Beer & Cider
-
DRY ROSÉ CIDER [GLUTEN FREE]
The Hamptons, Long Island, NY
$10
-
Glutenberg Pale Ale [Gluten Free]
$8
-
BROOKLYN LAGER
American amber lager, Brooklyn NY
$8
-
LUNAR HARD SELTZER (PASSION FRUIT)
Juicy, tangy, bright
$8
-
Glutenberg IPA
$8
-
Stella Artois
Leuven, Belgium
$8
AMERICAN DRAFT BEER
ALLAGASH WHITE | LAGUNITAS IPAMIMOSA SPECIAL $8
Red Wine $12
-
beaujolais
michel guignier 2021, chilled red
-
cotes-du-rhone
'mon coeur' 2020, organic red
-
rioja
vina real 2018, oak-aged & big
-
cabernet sauvignon
grounded wine co., california 2020
Orange & White Wine $12
-
javali
portugal 2020, orange wine
-
ioppa
'san grato' erbaluce & timorasso, crisp white
-
sauvignon blanc
quincy 2021
-
chardonnay
pres'quile, santa barbara county 2021
-
macon
white burgundy, domain merlin 2020
Sparkling & Rose $12
-
prosecco
buon bosco, extra dry
-
Sparkling Rose
perigot & richard
-
rose
bieler, provence 2021
Cocktails
-
Summer Passion(fruit)
Lunar passionfruit hard seltzer, sake, fresh lime juice, hibiscus, edible flowers
$12
-
Apple Cider Bellini
cold pressed apple cider, prosecco
$10
-
Elderflower Spritz
Elderflower, blood orange, Prosecco, rosemary Sprig
$10
-
Tokyo 75
yuzu (Asian citrus fruit) sake, Prosecco, mint
$10
-
Bellini o' day
mango, grapefruit or pineapple
$10
-
Little Italy Spritz
our spin on classic italian spritzes featuring cappalletti & prosecco
$12
Shot Chilled Yuzu
Sweet, tartShot Chilled Sake
Beer
-
allagash white
Draft
$7
-
Lagunitas IPA
Draft
$7
-
Lunar Hard Seltzer (Passion Fruit)
real Tawianese Passion Fruit. Delightfully tangy and a tad sweet, with a bright tropical aroma.
$7
-
Glutenberg IPA
gluten free
$7
-
Glutenberg Pale Ale
gluten free
$7
-
Dry Rosé Cider
gluten free
$8
-
brooklyn lager
$7
-
Stella Artois
$7
Small Bites
-
Guacamole & Chips
Topped w/ feta, jalapeño, cilantro, lime served W/ 4 Crispy Tostadas (serves 2)
$13
-
korean bbq wings
$12
-
buffalo wings
served w/ ranch
$12
-
Spinach Artichoke Dip
crispy corn tortillas
$13
-
Vegetable Potstickers
sriracha aioli, soy dipping sauce
$11
-
Three Cheese Mac and Cheese Bites
Yellow cheddar, mozzarella, parmesan (7 pc)
$11
-
Sweet Potato Fries
served w/ bleu cheese aioli
$6
-
Herb Fries
$6
Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness.
Most items are already gluten-free or can be made gluten-free.
Speak with a server for more details.
Starters
Soup O' Day - Two Bean Turkey Chili-
Chicken Matzo Ball Soup
$10
-
Tomato Soup
$10
-
Mac & Cheese
Fontina, Aged Cheddar and Parmesan
$15
-
Chicken Wings
Korean BBQ or buffalo style
$15
-
Crispy Rice Tuna
spicy tuna, jalapeno, eel sauce, spicy mayo
$16
-
Guacamole & Chips
House-made Guacamole topped w/ feta ,jalapeño , cilantro , lime served with 4 Crispy Tostada. (Serves 2 )
$15
-
Vegetable Potstickers
sriracha aioli, soy dipping sauce
$12
-
Spinach Artichoke Dip
Served w corn tortillas
$15
-
Three Cheese Mac and Cheese Bites
Yellow cheddar, mozzarella, parmesan (7 pc)
$12
Classics
-
Hangar Steak
Chimichurri, roasted fingerling potatoes, sauteed string beans
$29
-
Brick Chicken
1/2 chicken, Brussel sprouts, mashed potatoes
$26
-
Roasted Salmon
Mashed potatoes, Seared spinach, asian ginger jus
$27
-
Fried Chicken & Cheddar Waffle
Spicy honey on the side
$26
-
Braised Short Ribs
mashed potatoes, wilted spinach, rainbow carrots
$28
-
Buttermilk Fried Chicken Dinner
3 piece fried chicken, choice of two sides
$26
-
Crispy Fish Tacos
corn tortilla, avocado mash, cabbage slaw, sriracha aioli, cilantro
$24
-
Grain Bowl
Rice or quinoa, Bok choy, broccoli, carrots, bean sprouts, edamame, sesame-lime vinaigrette
$19
avocado + $2.50
2 eggs or tofu + $5
falafel (4) or grilled chicken + $6
salmon + $7
Salads
-
Asian Chicken Salad 2.0
cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing
$20
-
Cobb Salad
grilled chicken, avocado, bacon, blue cheese, egg, tomato, buttermilk ranch
$20
-
Grilled Salmon Greek
fresh romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette
$21
Sandwiches & Burgers
-
add cup of soup to any sandwich + $5
gluten-free bread + $2
-
Hot Pastrami on a Rye
Mustard , pastrami served w. Herb fries
$21
Make-it-a- Reuben w/ sauerkraut, Swiss cheese & Russian + $3
-
Grilled Cheese
aged cheddar, American, challah bread, herb fries
$18
Add bacon + $2
-
Homemade Falafel
tahini, Israeli salad, hummus, pita, herb fries
$20
-
Grilled Chicken Swisswich
bacon jam, gruyere, lettuce, avocado aioli, ciabatta, herb fries
$20
-
tuna melt
tomato, aged cheddar, rye, herb fries
$20
-
Buttermilk Fried Chicken Sandwich
Crispy Chicken thigh, LTO, pickles, honey mustard, brioche bun, herb fries
$20
-
Classic B.L.A.T.
thick cut bacon, lettuce, avocado, tomato, herb aioli, sourdough, herb fries
$18
add 2 eggs + $5
add chicken + $6
-
Friedman’s Burger
all natural angus beef, LTO, brioche bun, herb fries
$21
-
Turkey Burger
pepperjack, avocado aioli, LTO, brioche bun, herb fries
$20
-
toppings +2
cheese | bacon | avocado (+$0.50) | mushrooms | caramelized onions | fried egg | grilled jalapeno
Our Sides
-
Herb Fries
rosemary, thyme, sage
-
Sweet Potato Fries
blue cheese aioli
-
Brussel Sprouts
Sweet chili glaze, sesame seeds
-
Cauliflower & Broccoli
tahini
Housemade Dessert
[Gluten Free]-
Vanilla Bean Ice Cream
One Scoop + $4
Two Scoops + $7
-
Homemade Banana Bread
made w/ almond flour. Topped w/ warm strawberry compote
$15
-
NY STYLE Cheesecake
Homemade Cheesecake, warm strawberry compote
$12
-
Chocolate Brownie
[Dairy Free]
$8
-
Chocolate Chip Cookies
$8
-
Affogato
Double shot espresso, vanilla bean ice cream
$8.50
Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness.