Herald Square Menus
Breakfast All Day
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Buttermilk Pancakes
caramelized apples, apple cinnamon compote, Vermont maple syrup
$16
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Berry French Toast
strawberry compote, Vermont maple syrup
$17
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Avocado Toast on Challah
poached eggs, chili flakes, charred lemon
$17
Add smoked salmon + $5
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Farm Egg Omelette
market veg, avocado, potato hash, toast
$17
add cheese + $2
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Eggs with Style
two eggs, potato hash, toast, choice of bacon, fruit or chicken sausage
$17
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Nova Benny
jumbo potato latke, smoked salmon, poached eggs, spinach, hollandaise
$17
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Housemade Granola
greek yogurt, mixed berries, drizzled honey
$13
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B.E.L.T.
thick cut bacon, over-easy egg, lettuce, tomato, herb aioli, sourdough
$15
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Pastrami Hash
sunny-side eggs, toast
$19
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Shakshuka
Sunny side eggs, tomato, peppers, olives, feta cheese, grilled bread
$17
Sides
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Thick Cut Bacon
$7
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Chicken Sausage
$7
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Farm Eggs
$5
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Avocado
$5
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Potato Latkes
$8
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Potato Hash
$6
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Toast
$3
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Market Fruit
$8
Starters
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Chicken Matzo Ball Soup
$8
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Tomato Soup
$8
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Vegetable Potstickers
sriracha aioli, ginger soy sauce
$11
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Chicken Wings
Korean BBQ or Buffalo style
$13
Salads
Add avocado +2-
Asian Chicken Salad 2.0
cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing
$17
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Cobb Salad
grilled chicken, avocado, bacon, blue cheese, egg, tomato, buttermilk ranch
$18
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Grilled Salmon Greek
romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette
$18
Sandwiches & Burgers
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add cup of soup to any sandwich + $4
gluten-free bread + $2
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Hand Cut Pastrami on Rye
mustard, herb fries
$19
Make it a Reuben with sauerkraut, Swiss cheese & Russian + $3
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Grilled Cheese
aged cheddar, American, challah bread, herb fries
$16
add bacon + $2
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Israeli Falafel
tahini, Israeli salad, hummus, spiced pickles, pita, herb fries
$17
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Grilled Chicken Swisswich
bacon jam, gruyere, lettuce, avocado aioli, ciabatta, herb fries
$17
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Tuna Melt
tomato, aged cheddar, rye, herb fries
$17
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Buttermilk Fried Chicken Sandwich
LTO, pickles, honey mustard, brioche bun, herb fries
$18
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Friedman’s Burger
all natural angus beef, LTO, brioche bun, herb fries
$18
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Turkey Burger
pepperjack, avocado aioli, lto, brioche bun, herb fries
$18
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toppings
cheese | bacon | avocado | mushrooms | caramelized onions | fried egg | grilled jalapeno + $2
Entrees
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Fried Chicken & Cheddar Waffle
spicy honey on the side
$26
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Buttermilk Fried Chicken Dinner
choice of two sides
$25
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Grain Bowl
choice of rice or quinoa, carrots, broccoli, bean sprouts, baby bok choy, sesame vinaigrette
$16
add avocado or 1 egg + $2
chicken, tofu or falafel + $4
salmon + $5
Sides $8
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Market Plate
choose three $18
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Herb Fries
rosemary, thyme, sage
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Sweet Potato Fries
blue cheese aioli
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Mac N’ Cheese
cheddar and fontina
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Brussels Sprouts
sweet chili glaze
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Cauliflower & Broccoli
tahini
Coffee by la colombe
add vanilla or caramel + 1-
Drip
regular | decaf
$5
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Espresso
$4
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Cappuccino | Latte
$6
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Cold Brew
$5
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Chai Latte
$6
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Dirty Chai
$7
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Hot Chocolate
with fresh whip
$6
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Mocha
$7
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Hot Tea [harney & sons]
english breakfast | earl grey | chamomile | peppermint | green
$5
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Iced Tea
mint infused
$5
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Cold Pressed Apple Cider
cold | hot
$6
Freshly Squeezed
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Orange
$6
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Grapefruit
$6
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Lemonade
$5
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Lemonade of The Day
peach, strawberry or watermelon
$6
Cocktails
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Mimosa
Prosecco, fresh squeezed orange juice
$12
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Peach Bellini
Prosecco, peach puree
$12
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Bellini of the Day
grapefruit, watermelon or apple cider
$12
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Spiked Lemonade
Fresh squeezed lemonade, sake, choice of peach, strawberry, or watermelon
$13
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Sangria
Red or white w/ fresh berries and Prosecco
$14
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Yuzu Cocktail
Refreshing citrus yuzu sake, Prosecco, mint
$14
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Sake Bloody Mary
Housemade spicy mary mix w/ organic tomato juice, celery
$13
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Spiked Hot Cider
Sake, apple cider, cinnamon
$13
Sparkling, White & Rosé $12
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Conquilla, Cava Brut
Catalunya, Spain
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Coteaux D'aix-En-Provence Sabine Rosé 2019
Provence, France
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Mount Riley, Sauvignon Blanc
Marlborough, New Zealand
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Montinore Estate, Borealis Willamette Valley Riesling
Forest Grove, OR
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Montinore Estate, Pinot Gris Willamette Valley
Forest Grove, OR
Red $12
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The Pinot Project, Pinot Noir California
Sonoma County, Monterey, and Central Coast, CA
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Ramsay, North Coast Cabernet Sauvignon
Napa, CA
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Taymente, Malbec
Mendoza, Argentina
Beer & Cider
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Milk Stout
‘Nitro’, Left Hand Brewing Co., Longmont, CO
$8
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Dry Rosé Cider [Gluten Free]
Wölffer Estate, The Hamptons, Long Island, NY
$10
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IPA [Gluten Free]
Glutenberg Montreal, Canada [16 oz. can]
$7
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Brooklyn Brewery Lager
American amber lager, Brooklyn NY
$7
On Draft $8
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Six Point Bengali IPA
brooklyn, ny
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Victory Prima Pilsner
downington, pa
Soft Drinks
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Canned Soda
coke | diet coke | sprite | ginger ale
$2.50
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Dr. Brown’s [can]
cel-ray | cream | root beer | black cherry
$2.50
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sparkling water
saratoga spring
$3.50